Orphaned to Hatred is also cognizant of the importance of determining the demographics of the audience the event wishes to attract. Money, time and effort can be wasted in directing publicity, appeals, media attention and electronic contact in the wrong direction. Charity events have an entirely different preferred guest list, than corporate events, which may be more concerned with attracting the attention of stockholders, essential suppliers, and new business contacts. And on a related basis, social events have a targeted guest list which includes family, friends, loved ones, relatives, and others who are more important personally perhaps, than professionally. Important for public events, especially, are related concerns, such as age of guests, career or business arcs of guests, cultural or ethnic backgrounds of attendees, etc. Any or all of these are important to consider in relation to the focus and purpose of the event, and could impact the setup details, such as musical entertainment, theme, and décor, as well as menus and epicurean offerings if the event features a dinner or buffet. Getting the word out, or marketing, to this target audience, can also be affected by the demographics of that list. Marketing will include utilizing the fundraising network of the organization, invitations and direct mail.
Orphaned to Hatred also insists on a run through, or practice, of the event and its various components, to try to anticipate any glitches or concerns to nip in the bud, and also to help key event staff achieve a smooth flow of duties and responsibilities.
Orphaned to Hatred also insists on a run through, or practice, of the event and its various components, to try to anticipate any glitches or concerns to nip in the bud, and also to help key event staff achieve a smooth flow of duties and responsibilities.