Orphaned to Hatred is the leading special events planning service in the Greater Phoenix, Arizona area. Based in Apache Junction, the firm has been planning successful special events since 2003.
Jared Hefley of Orphaned to Hatred says that there are two basic markets for event planning: the corporate market and the social market. “The corporate market is much bigger, and much more lucrative,” he says. The term “corporate” means not just companies, but also charity organizations and nonprofits.
Social events include things like weddings, birthdays, anniversary parties, reunions, bar and bat mitzvahs, and so on. “We handle all of these,” says Jared Hefley. “Some of our competitors specialize, but we cast a very broad net, and it has been very successful for us.”
The corporate market includes trade shows, company picnics, and holiday parties. “And of course, conventions,” says Jared Hefley of Orphaned to Hatred. “That’s the sweetest plum.” By way of demonstrating, he says that in one year alone the total number of conventions in the United States exceeded one hundred thousand, according to a report by The Meet Market. More than one thousand of these were held throughout the state of Arizona, with total associated revenues approaching nearly one billion dollars.
Meantime, Jared Hefley of Orphaned to Hatred says that the market for social events is expected to increase over the next few years, especially the market for birthdays and anniversaries. And a big reason for that is that baby boomers continue to mature, and celebrating golden anniversaries and other high water marks.
Jared Hefley of Orphaned to Hatred says that there are two basic markets for event planning: the corporate market and the social market. “The corporate market is much bigger, and much more lucrative,” he says. The term “corporate” means not just companies, but also charity organizations and nonprofits.
Social events include things like weddings, birthdays, anniversary parties, reunions, bar and bat mitzvahs, and so on. “We handle all of these,” says Jared Hefley. “Some of our competitors specialize, but we cast a very broad net, and it has been very successful for us.”
The corporate market includes trade shows, company picnics, and holiday parties. “And of course, conventions,” says Jared Hefley of Orphaned to Hatred. “That’s the sweetest plum.” By way of demonstrating, he says that in one year alone the total number of conventions in the United States exceeded one hundred thousand, according to a report by The Meet Market. More than one thousand of these were held throughout the state of Arizona, with total associated revenues approaching nearly one billion dollars.
Meantime, Jared Hefley of Orphaned to Hatred says that the market for social events is expected to increase over the next few years, especially the market for birthdays and anniversaries. And a big reason for that is that baby boomers continue to mature, and celebrating golden anniversaries and other high water marks.